Marketing Your Editing & Proofreading Business

Marketing your editing and proofreading business in this steeply competitive environment is not an easy task. You have to make proper plans, use proper media to advertise your service and you have to choose a proper market where you can find the customers for your service. Simple advertisement gimmicks or announcing that your service is the best possible one to satisfy the needs of the customers are not going to win the customers for you. You have to be patient and truthful in your approach and you have to make sure that you provide that quality of service which you are promising to the customers. 

Before you start marketing your service, it is better to have clear strategies on the following points based on the market research. 

• The types of editorial and proofreading services that you want to provide are based on the experts available to your company.
• The clients who will purchase your service that is, where your market is and what is the demand of the market?
• What standard of quality is expected from the clients and what you can provide?
• A value-based pricing strategy and deciding on different price levels, depending on the types of services that you are going to provide as an editing and proofreading service provider.

On the basis of the information you have to develop:

• A dynamic website gives the details of your service, pricing, as well as value, added services to distinguish your business from your competitors. The website should be such as to provide instant feedback to the customer queries.
• Online networking using social media like Twitter, Facebook, blogging as well as e-mails with prospective and existing customers.
• A strategy for direct marketing of your services, by arranging seminars, workshops, events, and business networking involving various writers as well as students of various universities.

There are actually many strategies that should be adopted as and when the time will demand. The marketing strategy should be flexible enough to cope with new challenges as well to grab the opportunities as quickly as possible.

“Customers often use the appearance and manner of service employees as a first point of reference when deciding whether or not to make a purchase”- Steve Baron and Kim Harris.

The above approach as stated by the duo is the backbone of marketing in the service industry. In the service industry, it is never enough to provide a quality service to the customers like in the product industry. In the service industry, the first line, as well as the last line of marketing your product, is the approach to your customers. You have to enter your feet in the shoes of the customers first. You have to make them believe that, it is because of them you are in the market and you have to be enough friendly and genuine in your approach so that your customers feel most comfortable working with your company and share their thinking, emotions and feelings with you while getting their work done by you. This is the only approach apart from the quality service which will help you to retain your customers. Be prompt to address the grievances of the customers in the most logical and passionate way. Be quick to provide them with any information, they want, about your service and be honest in serving them to the maximum possible extent. Remember false promises about the quality of service or about any other aspects of your service will win clients for your business for the first time, but you will lose any chance of getting those clients back to your business. 

While offering your editing and proofreading service, it is always better to start with a focused approach. It is far better to judge your strength and to provide only those specific services to the market, in which you have really gained the expertise so as to provide the best quality service to the clients. Gradually you can expand your horizon. 

Make the clients believe that you understand the importance of their project as well as the time constraint within which the editing and proofreading work has to be accomplished. You have to be professional enough to develop the belief within the client that you value their money and you are worth their valuable time. This professional approach will help you to establish your business as a serious one in the market and will help you to build the reputation of your company.

Always be in the market. Be online continuously to respond to the client's queries as quick as possible depending upon the character of the queries. If you are offering 24 x7 hours service, the existing and potential clients should know that you are truly there, at any time during day and night, to respond to their queries, as well as, to help and advise them in getting their job done. Similarly, Home of dissertation is an online writing service provided as we have delivered familiar and useful content to our clients and also our service provides the best dissertation editing and proofreading for any paperwork like thesis, business journals etc.

Try to use the network effectively. If you are completely booked, then do not return a client who wants your service. Someone who believes in you will also believe in other service agencies that you refer. If you are booked completely and cannot help your client, then do not let him down. Rather, if the client likes, refer him/her to someone who provides equally good editing and proofreading services like you. This will help the client a lot to get his/her work done within time. The interesting point is that this approach will also help you to develop your market because what you will give will come back to you some other day in the form of clients referred by the other agencies as you did.  

Online editing is important for academic and business content

The purpose of academic writing and business writing is entirely different. In assignment help, you write the assignments or thesis to answer some specific assignment question or to provide new thoughts and ideas on a particular subject matter to enrich the field to which your research belongs. You require representing your ideas and thoughts using deductive logic, and researched information so as to provide logical validity to your view on the assignment or research topic. The purpose is to persuade the readers of your academic writing to accept your views or answers by representing your critical analysis and logical reasoning with proper clarity and preciseness so as to earn the respect and the applaud of the readers and evaluators of your piece of work. 

Conclusion

Editing is all about taking an in-depth analysis of your writing. Increasing the flow of the text as well as the attention of the readers is one of the most important purposes of editing. To make the entire work most meaningful and to logically validate the arguments you have made, editing sometimes may require rewriting a substantial portion of your writing. Here in this article, we tried our best to make you understand the strategy to market your editing and proofreading business.